IIM Visakhapatnam Post Graduate Certificate Programme in Digital & Social Media Marketing

The Post Graduate Certificate Programme in Digital & Social Media Marketing from IIM Visakhapatnam helps you navigate the world of online promotion and ensure excellent return on investment (ROI). Additionally, it endows you with industry-relevant practical and theoretical knowledge so you can overcome business obstacles and ascend the corporate ladder.

• Contextually designed 9-month programme for marketers  
• 3 day of campus immersion 
• Capstone project
• Hands-on-practices  
• IIM Visakhapatnam’s Executive Alumni status  

• Understanding of the marketing management process, the consumer journey, the importance of communication, and the scope of digital and social media marketing
• Demonstrate operational excellence in brands and brand management, as well as promotional activities in creating product/service awareness 
• Learn how to use analytics and digital tools and techniques for effective marketing like SEO on-page and off-page, keyword optimisation, and more
• Instil a strategic mindset and transform into strategic leaders to lead innovations and new product development through digital platforms

• Diploma (10+2+3)/Graduate (10+2+3)/Post Graduate degree in any discipline, from any recognised university
• Work experience* of 1 year or above is required  

• Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Completion’.
• Participants who fail to meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Participation’.

Sample Certificate

Fee Particulars	Amount (in )
Programme Fee	1,76,000
NOTE:  *GST will be additional as applicable. **Participant, at the time of application, pays ₹10,000 + GST which includes ₹2,500 towards Application Fee and ₹4,400 towards Programme Fee and Bank Charges of ₹3,100. All fees will be collected by BCCL. In case an applicant’s profile is rejected by the Institute, then the initial amount paid on the registration shall be refunded subject to a deduction of ₹2,500 (Rupees Two Thousand and Five Hundred Only) by way of administrative charges. In case of participants paying fee via NEFT, RTGS, IMPS, Cheque, and DD, they will get a waiver of 1.5% (maximum ₹3,100) on an overall fee of ₹2,07,680. Only applicable if all payments are made through the same mode.
No. of Installments - 4 Installments
Instalment No.	Amount (in )
1 Installment	41,600
2 Installment	45,000
3 Installment	45,000
4 Installment	40,000
Timeline and Dates
Application Deadline Date	16-Jul-2023
Programme Start Date	30-Jul-2023
Programme End Date	01-May-2024

The teaching approach will be highly interactive by leveraging technology and deploy diverse pedagogical tools and techniques focusing on experiential learning through lectures, simulations, workshops, capstone project, and hands-on practices.

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