course title

IIM Calcutta Advanced Programme For Marketing Professionals

A comprehensive course designed to provide marketing professionals with the knowledge and skills required to succeed in the field. The course covers a wide range of topics, including marketing strategy, consumer behavior, marketing research, branding, and digital marketing.

Programme Start Date : 16 Jul, 2023

Course Duration : 12 Months

Last Date to Apply : 18 Jun, 2023

Course Fees

3,90,000 + Taxes

Delivery Mode


Class Schedule

Saturday – 9:00 a.m. to 12:00 noon

Technological Partner

Times TSW

Alumni Status

IIM Calcutta Executive Education Alumni status

Campus Immersion

Once for 5 days

Course Overview

The IIM Calcutta Advanced Programme for Marketing Professionals is a comprehensive course designed to provide marketing professionals with the knowledge and skills required to succeed in the field. The course covers various topics, including marketing strategy, consumer behavior, marketing research, branding, and digital marketing. It is suitable for professionals with at least three years of work experience in marketing or related fields.

Upon completion of the IIM Calcutta Advanced Programme for Marketing Professionals, students will receive a certificate from IIMC. They will be eligible for a wide range of job opportunities in marketing and related fields. They will also have the opportunity to network with other marketing professionals and industry experts through the course's interactive online platform. 

Course Highlights

  • Contextually designed 12-month programme for marketing professionals
  • Campus immersion module of 5 days
  • Focus on real business use cases
  • Peer-learning & networking opportunities
  • IIM Calcutta Executive Education Alumni status

Key Benefits

Advanced programme for markketing professionals of IIM Calcutta aims to help participants,

  • Learn cutting-edge knowledge about sales and marketing theory and practice
  • Develop knowledge and competence for effective marketing planning and execution
  • Learn and appreciate challenges of complexities posed by the inter-relationship of various marketing-mix elements and ways and means of building an effective response
  • Appreciate organisational context of marketing decision-making and issues thereof
  • Groom themselves for higher roles in sales and marketing function



  • Graduation (10+2+3/10+2+4/10+2+2 /11+1+3) from a recognised university (UGC/AICTE/DEC/AIU)
  • Candidates should have 50% or higher in graduation to be eligible. Marks for all (3 or 4) years to be included for calculating graduation percentage
  • Those candidates who have less than 50% marks in graduation but have more than 50% marks in Post-Graduation (from a recognised university) are also eligible for the programme
  • Candidates should be working at the time of filling up the application form
  • Candidates should have a minimum of FIVE years of full-time paid experience at the time of application, post completion of the qualifying degree

*Internships and Training experience will not be considered as full-time work experience

Selection Criteria

Profiles will be assesed by IIM Calcutta's faculty on the basis of Academics, work experience and Statement of Purpose.

Course Modules

The programme will be divided in two major modules: Foundation Courses and Advanced Courses. Explore detailed syllabus below-

Why Consumers Buy?
Understanding Markets
Financial Acumen for Marketing
Managing Teams
Workshop on Negotiation skills for Sales & Marketing
Managing Products, Services and Brands
Managing Sales, Channels, Retail
Integrated Marketing Communications
Formulating & Designing Marketing Strategy
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Successful candidates will receive a ‘Certificate of Successful Completion’ from IIM Calcutta. Those with requisite attendance but unable to complete successfully will receive a ‘Certificate of Participation’.

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Processing Fee 15,000
Total Fee (Excluding Registration Fee) 3,90,000
  •   Fee mentioned above is exclusive of GST
  •   All fee is payable to the Times Group (BCCL)

**Processing fee includes ₹9,000 towards the registration fee and ₹1,000 towards the programme fee. Processing fee of ₹10,000 is refundable in case a participant’s profile is rejected by IIM Calcutta.

***Off-campus Stay

·        Candidates will have the option of making their own stay arrangements during the campus modules.

·        They will be required to opt for this option at the time of registering for the programme. No change will be allowed later.

·        The campus visit fee for participants staying off-campus during the campus modules will be ₹5,000 per day plus GST. Total amount to be paid is ₹25,000+GST.

No. of Installments - All amount is payable in 4 installments
Instalment No. Amount (in )
At the time of Application 5,600
Within one week of offer letter roll out 99,400
10th September, 2023 95,000
10th December, 2023 95,000
10th March, 2024 95,000
Timeline and Dates
Application Closure Date 18-Jun-2023
Academic Orientation Date 16-Jul-2023
Programme End Date (tentative) 01-Jul-2024


  • Each course will be taught with the help of case studies, live corporate examples, and general discussions.
  • In order to provide greater industry insights, practitioners would also be invited to share their experiences.

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YouTube Link

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