course title

IIM Kashipur - PG Programme In Advanced Marketing Strategy And Analytics(PGCPAMSA)

Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics From Indian Institute of Management Kashipur(PGCPAMSA From IIM Kashipur)

Programme Start Date : 26 Jan, 2022

Course Duration : 10 Months

Last Date to Apply : 20 Feb, 2022

Course Fees

1,53,000+GST (Excluding Registration Fee)

Delivery Mode

Direct to Device

Class Schedule

Saturday: 3:30 p.m. to 06:30 p.m

Technological Partner

Times TSW

Alumni Status

IIM Kashipur Alumni status and Certification

Campus Immersion

A 3-day campus immersion

Course Overview


With global digital transformation, marketing and consumer data have become an asset for businesses. However, only marketing analytics and analytics-led strategies enable the marketers to use the data to their advantage by assessing strategies, measuring their impact, and optimising them for maximum business performance. IIM Kashipur’s Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA) will provide you an understanding of marketing strategy concepts and analytical techniques used to identify, collect, manage, and understand marketing data for profitable use.

With the evolution of marketing amidst digitisation, marketers are required to be aware of latest marketing analytics trends and skilled at using insights from marketing analytics to build effective advanced marketing strategies. Marketing strategy and analytics are thus sought-after skills in marketers.

The Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA) for working professionals provides comprehensive attention and builds a solid foundation for key concepts in marketing strategy and marketing analytics. It focuses on real-world skills to make decisions from consumer data. Through innovative approaches, simulations, and projects, participants can gather insights and make impactful business decisions.

This Advanced Programme for Marketing Professionals aims to expand information on diverse analytical strategies to assist higher choice-making in income and advertising. Through this programme, participants will recognise the underlying ideas of statistical and analytical strategies.

Course Highlights

  • A decision-oriented programme of marketing strategy and analytics
  • Curriculum covers concepts like Qualitative Research in Marketing, Market Sizing and Neural Network Analysis
  • Experiential learning exercises, simulations and case studies
  • Capstone project and feedback
  • A 3-day campus immersion
  • IIM Kashipur Alumni status and Certification
  • Networking opportunities with professionals from various industries

Key Benefits


  • Diploma (10+2+3)/bachelor’s degree or equivalent (10+2+3 or 10+2+4)/2 years’ master’s degree or equivalent/from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • 3 years of work experience after completion of qualifying education.
  • Participants who fulfil the above criteria but are not working currently are also eligible for the programme.

Selection Criteria

Participants will be selected based on their overall profile

Course Modules

  • This programme is divided into multiple modules, each of which focuses on a different aspect or function of management.
  • The course contents are organised in a way to provide the participants with an introduction on the application of content to various business aspects.
  • There are periodic evaluations built-in throughout the course which will help participants consolidate their learning from various modules of the programme.
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  • Students who successfully clear the evaluation criteria along with the requisite attendance criteria will be awarded a Certificate from IIM Kashipur as appropriate.
  • Successful participants will also be accorded IIM Kashipur Alumni status.

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Registration Fee 5,500
Processing Fee 10,000
Programme Fee 1,19,000
Campus Fee 24,000
Alumni Fee 10,000
Total Fee (Exclusive of Registration Fee) 1,53,000

*GST will be additional as applicable.

The Processing Fee includes ₹5,500 towards the Registration Fee and ₹4,500 towards the Programme Fee. The Processing Fee of ₹10,000 is refundable in case the participant’s profile is rejected

No. of Installments - Total amount to be paid in 4 installments.
Instalment No. Amount (in )
Instalment I 4,500+32,500
Instalment II 36,000
Instalment III 36,000
Instalment IV 44,000
Timeline and Dates
Application Closure Date 20-Feb-2022
Academic Orientation Date 26-Feb-2022
Tentative Programme End Date 06-Nov-2022


The programme will be delivered through a blended pedagogy comprising both online and on-campus modules. The programme will be primarily taught through a combination of:

  • Class exercises
  • Presentations
  • Take-home exercises
  • Simulations
  • Case studies

Each participant will be required to take a project under the guidance of one of the course faculty. Each participant will be expected to make a presentation of the project during on-campus module.

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