course title

IIM Lucknow - Executive Sales and Marketing Course (EPSM)

Executive Programme in Sales and Marketing from Indian Institute of Management, Lucknow (EPSM from IIM Lucknow).

Programme Start Date : 27 Jan, 2024

Course Duration : 10 Months

Last Date to Apply : 30 Nov, 2023

Course Fees

2,47,500 + GST (Including Application & Alumni Fees)

Delivery Mode

Direct-to-Device (LIVE Interactive Sessions)

Class Schedule

Saturday : 9:30 a.m. – 01.00 p.m.

Technological Partner

Times TSW

Alumni Status

IIM Lucknow MDP Alumni Status

Campus Immersion

Once for 3 days

Course Overview


Sales & Marketing are integral and interlinked functions in any organisation where marketing plays a crucial role in supporting sales. Marketing builds a relationship between the customer and product, whereas Sales helps translate the product message to the customer. In marketing-friendly language, marketing develops the value proposition, while salespeople are the stewards of the value proposition.
Every company in every industry requires sales & marketing, opening unlimited career opportunities for qualified professionals.

So, if you are looking to build a career in sales & marketing or are a seasoned professional, you must have a broad understanding of current marketing trends and constantly update your marketing strategies to get ahead of the game. IIM Lucknow’s Executive Programme in Sales & Marketing will enhance your capabilities to help you accelerate your sales & marketing career.

The Executive Programme in Sales & Marketing (EPSM) from the Indian Institute of Management Lucknow (IIM Lucknow) is a comprehensive course that integrates contemporary knowledge, skills, tools and techniques in Sales and Marketing functions. Taught by expert and eminent faculty of IIM Lucknow, this ten-month programme is designed to empower participants with a thorough understanding of theoretical principles as well their application to practical aspects of a business. The Direct-to-Device programme (Live lectures accessed by participants on their smartphone/tablet/laptop/desktop) comprises of a 3-day, on-campus module at the end of the programme. All participants will have access to IIM Lucknow’s Learning Management System with the flexibility to reach out to the faculty for queries and clarifications at any time throughout the duration of the course. This programme from IIM Lucknow is conceptualised to address the critical need of sales leaders and marketing managers who are ready to take on the challenge of not only to profitably retain their customers but also to hunt for new customers and accounts, market expansion and using technology and digital media to grow manifold.

Course Highlights

  • Understand Theories & Working Principles of Sales & Marketing
  • Create Strategic and Tactical Frameworks of Sales & Marketing
  • Evaluate Contribution Margin of each entity in Sales & Marketing
  • Analyse Efficacy of Sales & Marketing Strategy
  • Apply Tools & Techniques of Digital Marketing & Analytics

Key Benefits

  • Contemporary Sales and Marketing programme taught by expert faculty
  • Understanding customer orientation and market orientation for business success
  • In-depth knowledge of marketing concepts and digital & social media marketing tools
  • Ten-month online course accessed through their tablet, laptop, or desktop
  • One 3-day on-campus session at IIM Lucknow campus (subject to Covid situation)
  • Convenient class schedule for professionals
  • Enormous peer learning and networking opportunities with people from varied sectors
  • IIM Lucknow Certificate and IIM Lucknow MDP Alumni Status (optional) on course completion


Education - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% aggregate marks of all years

Experience -  At least 4 years of work experience post completion of qualifying education

Selection Criteria

Profiles will be assesed by IIM Lucknow's faculty on the basis of Academics, work experience and Statement of Purpose.

Course Modules

The programme will be divided in three modules:

Marketing Fundamentals
Go-To-Market Essentials
Strategic marketing in the digital age
Module 4: Capstone Project
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  • Students who successfully clear the evaluation and attendance criteria will be awarded a ‘Certificate of Completion’ from IIM Lucknow.
  • Candidates will not qualify for successful completion if they fail in more than two courses.
  • Students who are unable to clear the evaluation criteria but fulfil the requisite attendance criteria will receive a ‘Certificate of Participation’.
  • Successful candidates will also be accorded IIM Lucknow Executive Alumni status. (Optional).

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Application Fee 2,500
Programme Fee 2,45,000
Total fee (Including Application & Executive Alumni Fee) 2,47,500
  • *GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. The current GST rate is 18%.
  • IIM Lucknow Executive Alumni Fee (One-time registration fee and which is optional) of ₹10,000 + *GST is to be paid by participants directly to IIM Lucknow after successful completion of the programme.
  • Collection of all above fees, except for Executive Alumni fees, will be done by BCCL
  • Processing fee is ₹10,000 which includes ₹2,500 towards the application fee and ₹7,500 towards the part of course fees. The processing fee of ₹10,000 is refundable, in case the participant’s profile is rejected by IIM Lucknow.
  • For Foreign candidates, the cost of dispatching study material will be borne by them.


  • This is with reference to the refund of the Processing Fees, please note that the Processing Fee shall not be refunded in the following circumstances:
    • i. In case candidate rejects the offer issued by the Institute; and
    • ii. In case the application is rejected due to submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled
No. of Installments - All amount payable in 3 installments
Instalment No. Amount (in )
Instalment I 78,500+7,500
Instalment II 84,000
Instalment III 75,000
Timeline and Dates
Application Closure Date 01-May-2023
Class Start Date 25-Jun-2023
Tentative Programme End Date 23-May-2023


  • The primary instruction method will be through live lectures that will be delivered online via the internet to participants’ desktops/laptops (Direct-to-Device, D-2-D). The lectures will be delivered by faculty from IIM Lucknow.
  • The pedagogy will comprise of interactive sessions and class exercises in order to help participants gain the knowledge and understanding to apply their learning to practical scenarios.
  • All enrolled students will also be provided access to the Learning Management System (LMS) platform. Students may access other learning aids, reference materials and assessments, case studies, projects, and assignments, as appropriate.

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