IIM Kozhikode - Certificate Programme in Advanced Marketing Analytics(CPAMA)

Synopsis

Adopting advanced marketing analytics, every organisation gains an in-depth report of the marketing process and pathway to execute the desired plan and strategise for the launch of a product or service in the market. Marketing analytics gets data garnered through successful marketing campaigns that help to conclude some important factors like lead conversions, consumer behaviour, customer location, mostly inclined preferences, etc. With IIM Kozhikode’s Professional Certificate Programme in Advanced Marketing Analytics (AMA), learn to generate business value.

Professional Certificate Programme in Advanced Marketing Analytics (AMA)

The Advanced Marketing Analytics programme is designed to give participants a holistic orientation of concepts of marketing analytics with the practical skills to analyse consumer data to make successful marketing decisions. Through live class lectures, real-life case studies, hands-on data analysis and capstone projects, participants will learn the fundamentals of marketing analytics. They will also know how to forecast and influence business decisions using analytical techniques and consumer information insights.

The programme explains techniques used to identify, collect, manage, and understand marketing data for profitable use and how to turn that information into relevant and effective marketing tactics. The programme will allow participants to utilise their marketing expertise learned from this programme in a field of their choice, including marketing strategy, product and brand management, and marketing analytics.

• Two decision-oriented programmes of marketing analytics
• Deep Insights on Predictive and Prescriptive Analytics
• Real-life case studies and simulation-based pedagogy
• Capstone project in Marketing Analytics
• Live classes by highly experienced faculty
• IIM Kozhikode certification

On successfully completing this programme, students will be able to:

• Turn data insights into a competitive business advantage
• Implement rigorous marketing practices and analytical techniques
• Estimate effect of marketing actions on consumer decision
• Develop acumen in new product development, pricing decision, and market share calculation

Diploma (10+2+3)/Graduation in any discipline and relevant work experience of 5 years after qualifying degree.

Participants will be selected based on their overall profile and credentials.

This programme is divided into Two modules.

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• Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a certificate of completion.
• Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate

Sample Certificate

Fee Particulars	Amount (in )
Programme Fee	87,000
NOTE: * Taxes will be added as applicable. *All fees will be collected by BCCL
No. of Installments - Total amount to be paid in 2 installments.
Instalment No.	Amount (in )
Instalment I	10,000+33,000
Instalment II	44,000
Timeline and Dates
Application closure date	27-Feb-2022
Academic orientation date	05-Mar-2022
Programme start date	06-Mar-2022
Tentative Programme end date	14-Aug-2022

• The teaching approach will be highly interactive taking advantage of the technological benefits.
• The pedagogy followed for the programme will be a judicious blend of lectures, case studies and participants’ experience sharing.