course title

IIM Indore - Certificate Programme in Digital Marketing & Strategy(CPDMS)

Certificate Programme in Digital Marketing & Strategy From Indian Institute of Management Indore.

Programme Start Date : 09 Dec, 2023

Course Duration : 12 Months

Last Date to Apply : 05 Dec, 2023

Course Fees

2,40,000 (exclusive GST)

Delivery Mode


Class Schedule

Saturdays : Saturday, First Session: 3:00 p.m. to 4:15 p.m. Saturday, Second session 4.30 pm to 5.45 pm

Technological Partner

Times TSW

Alumni Status

IIM Indore

Campus Immersion

3-day on-campus module at IIM Indore

Course Overview


Digital marketing or online marketing is the promotion of product, services, and brands to engage, connect, and interact with potential customers using the internet and other forms of digital communication. This includes email, social media platforms, and web-based advertising, as well as text and multimedia messaging as a marketing channel.

The Certificate Programme in Digital Marketing & Strategy (CPDMS) is aimed at providing a comprehensive understanding of the use of digital media, social media, and mobile applications for marketing applications.

The focus of the programme is to help the participants understand the basic concepts of marketing and their application in the digital world, in-depth knowledge of all relevant applications, hands-on exposure to tools, usage of analytics to evaluate marketing efforts, and make them capable to strategise a digital marketing campaign on their own.

Course Highlights

  • 12-month online programme for digital marketeers and entrepreneurs
  • Campus immersion module of 3 days
  • Real-time campaign project experience
  • IIM Indore Executive Education Alumni Status

Key Benefits

This programme will provide the applicants with:

  • Enhanced understanding of marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation
  • Conceptual understanding of digital and social media applications
  • Coverage from strategy creation to implementation
  • Exposure and expertise in usage of digital and social media marketing tools
  • A knack to deep dive into the mind of the consumer for effective targeting and communication


  • Diploma (10+2+3)/Bachelor’s Degree (10+2+3 or 10+2+4) or its equivalent or 2 years Master’s Degree or its equivalent from institutions or universities recognised by UGC/AICTE/AIU/DEB
  • Minimum 50% aggregate marks of all years in either Diploma or Bachelors or Masters or equivalent
  • Minimum two years of work experience post completion of qualifying education

Selection Criteria

Course Modules

This programme is divided into multiple modules

1. Induction Module: Digital Marketing & Strategy Orientation and Course Introduction
2. Basics of Marketing
3. Brand Management in a Digital World
4. Search Engines
5. Social Media
6. Display Advertising
7. Other Campaign Areas
8. Digital and Social Media Strategy
10. Consumer Centric Content Development and Engagement Strategy for Digital Ecosystem
11. Digital and Social Media in Marketing Applications
12. Introduction to Programmatic Way of Digital Advertising
13. Road Ahead
14. Capstone Project
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Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Completion’.

Successful participants will also be accorded IIM Indore Executive Education Alumni status.
*The Participant will need to apply for the alumni status separately along with the necessary fee to register themselves. Current alumni membership plans are as follows:

  • 2-year membership – ₹1000 + Applicable Taxes, if any
  • Lifetime membership – ₹10,000 + Applicable Taxes, if any

Benefits available to alumni holder include:

  • Communication of brochures and newsletters from IIM Indore
  • Access to the IIM Indore Campus Library (onsite access only)
  • Official email ID of the institute

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Registration Fee 10,000
Total Fees 2,40,000
  • Participant, at the time of application, pays ₹10,000 + 18% GST which includes ₹2,500 towards Application Fee and ₹3,500 towards Programme Fee & Bank Charges ₹4,000
  • In case of participants paying fee via NEFT, RTGS, IMPS, Cheque, DD will get a waiver of 1.5% (maximum ₹4,000) on an overall fee of ₹2,29,000. Only applicable if all payments are made through same mode
  • In case a participant profile is rejected by IIM Indore, ₹7,500 (Bank Charges ₹4,000 only for applicable cases) is refunded to candidate and ₹2,500/- of the application fee is non-refundable
  • All Fees are payable directly to TEEL
  • 18% GST will be additional as applicable
No. of Installments - Total amount to be paid in 4 installments.
Instalment No. Amount (in )
To be paid at the time of Application 10,000
To be paid within one week of offer roll-out date 60,000
10th July 2023 60,000
10th September 2023 60,000
10th November 2023 ₹54,200
Timeline and Dates
Application Closure Date 25-Apr-2023
Session Start Date 03-Jun-2023


  • A mix of classroom and online sessions will be used for delivering the classes
  • During the classes, there would be a mix of lectures, case studies, simulations and demonstration of tools, depending on the topic of discussion
  • In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations
  • The final capstone project will give participants an opportunity to work on a real-time campaign

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