course title

IIM Kashipur - Executive Certificate Programme in Product & Brand Management(PBM)

Executive Certificate Programme in Product & Brand Management from Indian Institute of Management Kashipur

Programme Start Date : 11 Jun, 2022

Course Duration : 7 Months

Last Date to Apply : 29 May, 2022

Course Fees

1,40,000 + Taxes (excluding registration fees)

Delivery Mode


Class Schedule

Saturday – Session I: 12:15 p.m. to 01:45 p.m. Saturday – Session II: 02:00 p.m. to 03:15 p.m.

Technological Partner

Times TSW

Alumni Status


Campus Immersion


Course Overview

Product management is a strategic function that embodies a wide-ranging area of responsibilities; right from concept, design & development, and deployment, to product support, product improvement, and product extension. On the other hand, Brand management is the communication of the tangible and intangible characteristics of a brand to enhance its perceived value, and evoke trust, loyalty, and advocacy on the part of the consumer. It is a continuous process of developing, maintaining, and building on a product or service’s Brand Equity.

Product Management and Brand Management functions and roles don’t operate in silos or a vacuum. They are interrelated and interdependent. Thorough knowledge of both domains will always add more value than mastery in just one. Mastery over both these critical organisational functions and roles is highly desirable whether you are currently in, or inclined towards, a role in either the product or brand management.

The product or service offered by any business or organisation is the most critical component of its existence, and all other organisational roles and functions are built on and around it. A need-fulfilling, distinctive product/service can be elevated into a desirable and aspirational experience by branding. IIM Kashipur’s Executive Certificate Programme in Product & Brand Management (ECPPBM) is an unbeatable combination of product and brand lifecycle management knowledge, skills and competencies, designed to give you an unmatchable edge.

Course Highlights

  • Contextually designed 7-month programme
  • Unique combination of Product and Brand Management
  • Diverse and experiential pedagogy
  • IIM Kashipur – Ranked in Top 50 by NIRF

Key Benefits

  • Understand key concepts relating to product management and branding
  • Understand concepts like New Product Development, Go-to-Market Strategies, Brand Building, etc.
  • Understanding and measuring the financial impact of NPD and Branding
  • Understanding and implementing strategies like Product Line Analysis, Extensions, Brand Lifecycle Management, etc.
  • Acquire contemporary skillsets like 5i Framework, Design Thinking, Metrics & Analytics, etc.
  • Leverage programme knowledge and competencies to navigate volatile market conditions
  • Leverage branding for product-marketing in current market conditions


  • Diploma (10+2+3)/Bachelor’s Degree (10+2+3 or 10+2+4)/2-Year Master’s Degree or its equivalent from Universities recognised (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • 2 years of work experience after completion of qualifying education as
  • Participants who fulfil the above criteria but are not working currently are also eligible for the programme

Selection Criteria

The selection will be based on the candidate’s profile evaluation, subject to meeting eligibility criteria

Course Modules

The programme is divided into multiple modules.

Introduction to Branding • Brands and Brand Management • Why do Brands Matter? • What Can be Branded? Exercise and Case: To be discussed 1. Developing a Brand Strategy 2. Brand Loyalty and Brand Positioning Exercise and Case: To be provided 1. Meas
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Participants will receive a course completion certificate of ‘Executive Certificate Programme in Product & Brand Management issued by IIM Kashipur Subject to successful completion of the prescribed course of study and fulfilment of all other academic requirements.

  • Candidates will successfully complete the programme if they have met the attendance requirements and the evaluation criteria
  • Successful candidates will receive a ‘Certificate of Successful Completion’ from IIM Kashipur
  • Those with requisite attendance but unable to complete successfully will receive a ‘Certificate of Participation’

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Registration Fee 4,900
Processing Fee* 10,000
Programme Fee 1,40,000
Total Fee (Exclusive of Registration Fee) 1,40,000

*GST will be additional as applicable.

Note: Processing Fee includes ₹4,900 towards the Registration Fee and ₹5,100 towards the Programme Fee. Processing Fee of ₹10,000 is refundable in case the participant’s profile is rejected by IIM Kashipur.

No. of Installments - Total amount to be paid in 4 installments.
Instalment No. Amount (in )
Instalment I 5,100+34,900 + GST
Instalment II 40,000 + GST
Instalment III 30,000+GST
Instalment IV 30,000+GST
Timeline and Dates
Application Closure Date 29-May-2022
Programme Start Date 11-Jun-2022
Tentative Programme End Date 31-Dec-2022


The teaching approach will be highly interactive and leverage technology and deploy diverse pedagogical tools and techniques, including lectures, case studies, project work, assignments, quizzes, term papers, etc

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