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course title

IIM Kozhikode Professional Certificate Programme in Advanced Product Management

The programme focuses on helping participants develop a product mindset with a focus on addressing customer needs and adding value to the business, and teaches conceptual, analytical, and decision-making skills.

Programme Start Date : 07 Mar, 2024

Course Duration : 7 to 12 months

Last Date to Apply : 29 Jan, 2024

Course Fees

1,60,000 + Taxes

Delivery Mode


Class Schedule

Saturday - 03:30 p.m. – 06:30 p.m.

Technological Partner

Times TWS

Alumni Status

IIM Kozhikode

Campus Immersion


Course Overview


IIM Kozhikode’s Advanced Product Management (APM) is a comprehensive programme that helps participants develop the conceptual, analytical, and decision-making skills and knowledge of industry’s contemporary practices needed to successfully develop, launch and manage products & services. The course includes significant topics like value delivery process carried out by a Product Manager (PM) and how the role varies in B2C and B2B markets along with knowledge about the nature, sources, and tools of customer insights, and strategy for new product identification, product development, testing and launching, and disruptive innovation. The course also integrates all aspects of product development and product modification through a simulation.

Course Highlights

  • Contextually designed 6-month programme for product managers
  • Field research case studies and two simulations
  • Capstone project and 20-hour non-classroom real-life project
  • Peer-learning and networking opportunities 

Key Benefits

  • Understand value proposition, value communication, and value delivery through products
  • Understand the role of product strategy in product management
  • Learn and implement the new product development process
  • Learn qualitative and quantitative techniques in product development, estimating market share, and the importance of product features to customers
  • Learn agile product management, MVP, and MDP
  • Understand product planning and road mapping
  • Learn descriptive, predictive, and prescriptive analytics in product management


  • achelor’s Degree (10+2+3 or 10+2+4)/Diploma (10+2+3) from a recognised university 
  • Minimum 5 years of full-time work experience* post completion of qualifying education 

*Internships and training experiences will not be considered as part of full-time work experience.

Selection Criteria

The selection will be based on the candidate’s corporate nominations and retail applications with credentials, subject to meeting eligibility criteria. Final selection of participants will be solely done by IIM Kozhikode.


Sample Certificate



Professor Atanu Adhikari

Date & Fees

Fee Particulars Amount (in )
Programme Fee 1,60,000
No. of Installments - 4 Installments
Instalment No. Amount (in )
1 Installment 25,000 + 35,000
2 Installment 30,000
3 Installment 35,000
4 Installment 35,000
Timeline and Dates
Application Deadline Date 30-Jul-2023
Programme Start Date 12-Aug-2023
Programme End Date 01-Feb-2024


*Taxes will be added as applicable 
*All fees will be collected by BCCL Note: In case the candidate rejects the offer from the Institute then the Processing Fee will not be refunded.

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