IIM Kozhikode - Professional Certificate Programme in Advanced Marketing Strategy and Analytics (AMSA)

With the advent of digital technology, the marketing ecosystem has evolved into a complex network of channels for connecting with the consumers. Marketers need to take into account the complete marketing picture to be able to anticipate and deliver against rapidly evolving customer expectations. Marketers are required to be skilled at Mar-Tech and should be aware of latest marketing analytics trends. Marketing strategy and analytics are thus sought-after skills in marketers. A professional certification in Advanced Marketing and Analytics prepares you to handle contemporary profiles in marketing.

Adopting advanced marketing strategy and advanced marketing analytics, every organisation gain an in-depth report of the marketing process and pathway to execute the desired plan and strategise for the launch of a product or service in the market. Marketing analytics gets data garnered through successful marketing campaigns that help to conclude some important factors like lead conversions, consumer behaviour, customer location, mostly inclined preferences, etc. With IIM Kozhikode’s Dual Certificate Programme in Advanced Marketing Strategy (AMS) and Advanced Marketing Analytics (AMA), learn to generate business value.

The Marketing Strategy & Analytics programme is a bundle of two programmes namely a professional certificate programme on Advanced Marketing Strategy (AMS) and a professional certificate programme on Advanced Marketing Analytics (AMA) programme. It is designed to give participants a holistic orientation of concepts of marketing strategy as well as fundamentals of marketing analytics with the practical skills to analyse consumer data to make successful marketing decisions. In addition to completing two programmes, participants would have to complete a 20-hour non-classroom project as part of the curriculum. Through live class lectures, real-life case studies, marketing strategy simulation, hands-on data analysis and capstone projects, participants will learn the fundamentals of marketing strategy and analytics. They will also know how to forecast and influence business decisions using insights provided by analytical techniques and consumer information.

The programme provides a valuable theoretical understanding of marketing strategy concepts and explains techniques used to identify, collect, manage, and understand marketing data for profitable use, as well as how to turn that information into relevant and effective marketing tactics. The programme will allow participants to utilise their marketing expertise learned from this programme in a field of their choice, including marketing strategy, product and brand management, and marketing analytics.

Who should attend

• Mid to senior-level managers working in the marketing/sales/marketing analytics domain.
• Mid to senior-level marketing professionals with knowledge of marketing/sales/marketing analytics domain, keen to learn the effective tactics of analysing data, deriving profitable conclusions and using them in curating strategies for business enhancement.

The programme is designed to bring following outcomes from Advanced Marketing Strategy and Marketing Analytics programme of IIM Kozhikode-

• Techniques and strategies of marketing analysis beneficial for businesses
• Strategic and tactical marketing tools, company and market orientation, targeting and positioning strategy, IMC strategy, customer-focused marketing mix planning, market strategy of MNCs in emerging economies and detailed consumer behaviour
• Detailed understanding of effective tools of analysing the marketing data and curating the strategy that will help to forecast and influence business decisions

Education - Graduates from a recognized university in any discipline

Experience Minimum - Minimum of 5 years overall experience is required to apply.

• Participants will be selected based on their overall profile, Statement of Purpose(SOP) and credentials.

This programme comprises the following two sub-programmes:

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Sample Certificate

Fee Particulars	Amount (in )
Programme Fees	1,74,000
NOTE: GST is applicable on all components of fees. Currently GST rate is 18%.
No. of Installments - All amount is payable in 5 parts-
Instalment No.	Amount (in )
At the time of registration	15,000
First	28,000
Second	44,000
Third	43,000
Fourth	44,000
Timeline and Dates
Application Closure Date	25-Dec-2022
Programme Start Date	08-Jan-2022
Tentative Programme End Date	01-Nov-2023

• The teaching approach will be highly interactive taking advantage of the technological benefits.
• The pedagogy followed for the programme will be a judicious blend of lectures, case studies, classroom activities, simulation and participants’ experience sharing.