course title

IIM Kozhikode Professional Certificate Programme In Strategy In The Digital Age

This course is designed to provide professionals with the knowledge and skills required to succeed in strategic roles in the digital age. The course covers various topics, including digital transformation, data analytics, and digital marketing

Programme Start Date : 06 Oct, 2023

Course Duration : 11 Months

Last Date to Apply : 07 Aug, 2023

Course Fees

2,25,000 + Taxes

Delivery Mode


Class Schedule

Saturday – 3:30 p.m. to 6:30 p.m.

Technological Partner

Times TSW

Alumni Status


Campus Immersion

2 days of campus immersion at IIM Kozhikode.

Course Overview

The IIM Kozhikode Professional Certificate Programme in Strategy in the Digital Age is a short-term course designed to provide professionals with the knowledge and skills required to succeed in strategic roles in the digital age. The course covers various topics, including digital transformation, data analytics, and digital marketing. The course is suitable for professionals with at least three years of work experience in any field. The course duration is six months, with classes held on weekends to accommodate working professionals.


Upon completing the IIM Kozhikode Professional Certificate Programme in Strategy in the Digital Age, students will receive a certificate from IIMK and be eligible for a wide range of job opportunities in strategic roles in the digital age. They will also have the opportunity to network with other professionals and industry experts through the course's interactive online platform.

Course Highlights

  • Curriculum covers concepts like the Blue Ocean Strategy, Digital Matrix and Design Thinking
  • Taught by acclaimed IIM Kozhikode faculty and industry experts
  • Immersive pedagogy powered by state-of-the-art technologies
  • Classes over Interactive Learning Platform via Direct-to-Device (D2D) mode
  • IIM Kozhikode Executive Alumni Status and Certification
  • A flexible programme specifically designed for working professionals

Key Benefits

  • Develop a clear understanding of how technology and rapid digitalisation will shape the global business landscape over the next decade.
  • Understand strategic drivers of digital transformation by exploring the transformative potential of disruptive technologies.
  • Master the various approaches to adopting human-centred digitisation to create, design and manage new and innovative products.
  • Understand transformational business models to better adapt to disruptions in the industry.
  • Learn how to use the digital matrix framework to better understand the strategic dynamics of digitisation and disruption in businesses.
  • Learn about advanced concepts like Design Thinking, Business Model Canvas, Blue Ocean Strategy, Game Theory, and Platform Thinking.
  • Understand how to create value for customers by reimagining engagement using Design Thinking and value innovation approaches.


  • Bachelor’s Degree (10+2+3 or 10+2+4)/Diploma (10+2+3) from any recognised university
  • Minimum 5 years of full-time work experience* post completion of qualifying education
  • Participants must provide their LinkedIn profiles as a PDF document 
  • Profile-based shortlisting to be done by the programme coordinators

Selection Criteria

Participants will be selected based on their overall profile and credentials. Final selection will be solely done by IIM Kozhikode.

Course Modules

The programme content comprises the following modules.

Module I: Digital Disruption & Foundations of Management
Module II: Disruption Landscape & The Digital Matrix
Module III: Crafting Value in the Digital Era
Module IV: Business Models
Module V: Leading Change & Digital Transformation
Module VI: Building & Scaling Platform Ecosystems
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  • Evaluation

  • Determining the evaluation methodology will be at the discretion of the faculty.
  • The methodology includes online exams, case analysis, class contribution, and any other component as decided by the faculty.
  • The programme may require participants to work on individual/group assignments and/or projects.
  • The main objective of such assignments/projects will be to help the participants apply their conceptual learning in the programme to actual organisational decision scenarios.
  • The participants will have to secure the minimum pass marks in the respective evaluation components.
  • Candidates meeting requisite attendance requirements and clearing the comprehensive evaluation will be awarded a ‘Certificate of Successful Completion’ from IIM Kozhikode.
  • Candidates not clearing the comprehensive evaluation but meeting the requisite attendance criterion will be awarded a ‘Certificate of Participation’.
  • Successful candidates will also be accorded IIM Kozhikode Executive Alumni status.


Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Programme Fee 2,25,000
  • Taxes will be added as applicable.
  • All fees will be collected by BCCL.
  • This is with reference to the refund of the Processing Fees, please note that the Processing Fee shall not be refunded in the following circumstances:
    • In case the candidate rejects the offer issued by the Institute; and
    • In case the application is rejected due to the submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled
No. of Installments - Total amount to be paid in 4 installments.
Instalment No. Amount (in )
1st Instalment 45,000
2nd Instalment 55,000
3rd Instalment 55,000
4th Instalment 50,000
Timeline and Dates
Application Closure Date 17-Jun-2023
Academic Start Date 01-Jul-2023
Program End Date (tentative) 01-Apr-2024


  • The teaching approach will be highly interactive, taking advantage of the technological benefits.
  • The pedagogy followed for the programme will be a judicious blend of lectures, case studies, simulations, in-class exercises, participants’ experience sharing, etc.

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YouTube Link

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