course title

IIM Lucknow - Executive Programme in Digital Marketing & Social Media Analytics

Executive Programme in Digital Marketing & Social Media Analytics from Indian Institute of Management

Programme Start Date : 21 May, 2023

Course Duration : 9 Months

Last Date to Apply : 23 Apr, 2023

Course Fees

2,45,000 + GST (Including Application & Executive Alumni Fee)

Delivery Mode


Class Schedule

Sunday – 09:30 AM to 12:30 PM

Technological Partner

Times TSW

Alumni Status

IIM Lucknow Executive Alumni status

Campus Immersion

Campus immersion module of 2 days

Course Overview

In today’s complex and ever-changing global markets businesses that want to reach their target audience in the digital landscape need tech-savvy marketers and trained professionals. As a result, managers and leaders must have a combination of hard and soft skills, as well as a dynamic leadership vision, to effectively manage people, business processes, and products, allowing them to be agile, adaptable, and comfortable with constant change.

The Executive Programme in Digital Marketing & Social Media Analytics (EPDMSMA) offers learning modules in different sub-domains of the entire Digital Marketing sphere, providing a perfect learning platform for professionals interested in exploring and leveraging the power of digital marketing and social media.

Course Highlights

  • Contextually designed 9-month programme for working professionals
  • Learning-by-doing as dominant pedagogy
  • Campus immersion module of 2 days
  • Peer-learning & networking opportunities
  • IIM Lucknow Executive Alumni status

Key Benefits

  • Comprehensive and contemporary industry knowledge and practices of digital marketing
  • Understand myriad digital touchpoints of consumers and how to leverage for marketing
  • Acquire a thorough grounding in understanding how digital marketing analytics works
  • Using analysed data to assess strategies, measure their impact, and optimise them to maximise business performance


  • Diploma (10+2+3); or bachelor’s degree or equivalent (10+2+3 or 10+2+4); or2-year master’s degree or equivalent from a recognised university or institution approved by UGC/AICTE/DEC/AIU/State Government in any discipline
  • Minimum 50% aggregate marks of all years in the qualifying education
  • Minimum 2 years of relevant work experience post completion of qualifying education
  • The applicant should be currently working.

Please note: Internships and Training Experiences will not be considered in full time work-experience

Selection Criteria

Selection on the basis of the following:

  • Application Form
  • Statement of Purpose (minimum 100 words) submitted along with the application
  • Telephonic interview by Programme Directors if warranted

Course Modules

The programme comprises the following three modules.

Module 1: Introduction to Digital Marketing
Module 2: Strategies and tools for Digital Marketing
Module 3: Social Media Marketing, Mobile Marketing and Content Marketing
Module 4: Marketing Automation, Omni Channel Marketing and Remarketing
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*All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Application fees 2,500
Programme Fee 2,45,000

1. *GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. The current GST rate is 18%.
2. IIML Executive Alumni Fee (One-time registration fee and which is optional) of ₹10,000 + GST* is to be paid by participants directly to IIM Lucknow after successful completion of the programme.
3. Collection of all above fees, except for Executive Alumni fees, will be done by BCCL
4. The processing fee is ₹10,000/- which includes 2,500/- towards the application fee and ₹7,500/- towards the part of the course fees. Processing fee of ₹10,000/- is refundable, in case the participant’s profile is rejected by IIM Lucknow

5. Please Note: The Processing Fee shall not be refunded in the following circumstances:

  • (i) In case candidate rejects the offer issued by the Institute; and
  • (ii) In case the application is rejected due to submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled.
No. of Installments - Total amount to be paid in 3 installments.
Instalment No. Amount (in )
At the time of Application 7,500
Within one week of offer roll out 77,500
10th August 2023 85,000
10th November 2023 72,500
Timeline and Dates
Application Closure Date 23-Apr-2023
Academic Orientation Date 21-May-2023
Programme End Date 01-Feb-2024


Learning by doing will be the dominant pedagogy of this highly experiential program. The participants would take part in role-plays, group discussions, games and simulations, and various exercises. Lectures and case discussions would support the exercise in concept-sharing.

TTBS Review  Review

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