course title

IIM Lucknow-Executive Certificate Programme in Customer Relationship Management(CRM)

Executive Certificate Programme in Customer Relationship Management from IIM Lucknow

Programme Start Date : 25 Sep, 2022

Course Duration : 6 Months

Last Date to Apply : 25 Jul, 2022

Course Fees

1,16,250/- + GST

Delivery Mode


Class Schedule

Saturday - 6:30 PM to 09:30 PM

Technological Partner

Times TSW

Alumni Status


Campus Immersion


Course Overview

Customer Relationship Management (CRM) is nothing but the strategies, techniques, tools and technologies which are leveraged by businesses to manage existing and potential customers to improve business relationships. Today CRM solutions have gained popularity in every industry and every aspect of business. Whether it is fundraising, retail, manufacturing, information technology, healthcare, finance, education, or government, CRM is being used to streamline and improve processes. Businesses are investing a lot in CRM solutions, and they would need professionals who can use them properly. 

Course Highlights

  • Contextually designed 6-month programme
  • Campus immersion module of 1 day
  • Focus on real business use cases
  • Peer-learning & networking opportunities

Key Benefits

  • Learn to establish and maintain strong relationships with customers
  • Get familiar with the different stages of Customer Lifecycle
  • Build analytical capabilities to store, manage and organise data
  • Learn to create and apply metrics to track, improve and simplify processes
  • Experience better sales and improved customer retention


  • Diploma (10+2+3)/Graduate (10+2+3)/Post Graduate with minimum 50% aggregate of all years
  • Minimum of 2 years of relevant Full-time work experience post completion of qualifying education.

*Internships and Trainee experiences are not considered as Full-time work experience

Selection Criteria

  • Selection on the basis of the application forms, Statement of Purpose (min. 100 words) submitted along with the application
  • Programme Directors may conduct a telephonic interview if the need may be

Course Modules

This course have 5 modules and One project

Module 1 – Designing of Services
Module 2 – Predictive Modelling – Tools and Algorithms
Module 3 – Acquiring Customers
Module 4 – Customer Engagement
Module 5 – Customer Retention
Module 6
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The certificate shown above is for illustration purposes only and may not be an exact prototype of the actual certificate.

** IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Application Fee 2,500
Programme Fee 1,13,750
Total Fees (Including Campus Fee and Application Fee) 1,16,250/-

1. *GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. The current GST rate is 18%.

2. At the time of application, a Processing fee of ₹10,000 is collected, which includes ₹2,500 towards the application fee and ₹7,500 towards the total Programme fees. The processing fee of ₹10,000 is refundable, in case the participant’s profile is rejected by IIM Lucknow.

Please Note: The Processing Fee shall not be refunded in the following circumstances:

I. In case the candidate rejects the offer issued by the Institute; and
II. In case the application is rejected due to submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled.

Note: For Foreign candidates, the cost of dispatching study material will be borne by them.


No. of Installments - Total amount to be paid in 3 installments.
Instalment No. Amount (in )
Installment 1 10,000+36,250
Installment 2 35,000
Installment 3 35,000
Timeline and Dates
Application Closure Date 20-Jun-2022
Programme Start Date 25-Sep-2022
Programme End Date 30-Apr-2023


The teaching approach will be highly interactive and leverage technology and deploy diverse pedagogical tools and techniques, including lectures, case studies, assignments, quizzes, project work etc.

TTBS Review  Review

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