course title

IIM Indore - Executive Programme in Sales and Marketing (EPSM)

The Executive Programme in Sales and Marketing from IIM Indore will help participants stay on top of the latest marketing and sales trends, work with the most effective tools available, and develop all the skills needed to succeed in this rapidly changing business environment.

Programme Start Date : 29 Oct, 2023

Course Duration : 12 Months

Last Date to Apply : 25 Oct, 2023

Course Fees

2,40,000 + Taxes

Delivery Mode

Direct-to-Device (LIVE Interactive Sessions)

Class Schedule

Sunday: First session 12:00 p.m. to 13:15 p.m. Sunday: Second session 13:30 p.m. to 14:45 p.m.

Technological Partner

Times TSW

Alumni Status

IIM Indore Executive Education Alumni status

Campus Immersion

Once for 3 days

Course Overview

Today, we are in the age of the customer. As a result, companies need to change the way they interact with potential customers. For an organisation’s better revenue growth, alignment of its sales and marketing is important. These two departments together must focus on their strategies and plan of actions based on the buyers’ problems and create opportunities to fuel the organisation’s development and build customer base, drive customer retention and foster loyalty.

Having a great product alone is not a guarantee of success in today’s world, the product should fulfil customer needs and the value of the product should be communicated effectively by the sales and marketing team to ensure success. In today’s competitive environment Marketing & Sales are the key drivers for winning and retaining new businesses. The programme will combine a balance of theoretical and practical knowledge for the participants. It will help the participants to get the latest marketing and sales trends, work with the most efficient tools in the market and get equipped with all the necessary skills in this fast-changing business environment.

With IIM Indore's Executive Programme in Sales & Marketing, ace your sales and marketing career. The programme will help you understand the typical buying behaviour of a consumer, the marketing mix and provide you the necessary skills to adapt to today’s fast-changing business environment.

Course Highlights

  • Curriculum covering strategic aspects of marketing
  • Learn to create and manage integrated marketing communications
  • Understand the end-to-end process of new product development
  • Learn tools and techniques of brand management and digital marketing
  • 3-day campus immersion
  • IIM Indore Executive Education Alumni status

Key Benefits

Executive Programme in Sales and Marketing of IIM Indore help professions in- 

  • Gaining in-depth knowledge of the two most important driving factors of a business – Sales and Marketing
  • Understanding essential topics in this field like Logistics, Branding, Digital Marketing, and Sales Channels
  • Keeping-up with the upcoming and ongoing trends in Sales and Marketing to understand the dynamic consumer market
  • Learning about the marketing mix and creating a value proposition
  • Understanding customers and what motivates buying behaviour
  • Evaluating and thinking critically about marketing communications to brand building methods
  • Getting comprehensive knowledge of sales and marketing domain


Education - Diploma (10+2+3) or bachelor’s degree or equivalent (10+2+3 or 10+2+4) or 2 years’ master’s degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% aggregate marks of all the years

Experience - Minimum two years of work experience is required post completion of the qualifying education

Selection Criteria

Profiles will be assesed by IIM Indore's faculty on the basis of Academics, work experience and Statement of Purpose.

Course Modules

Explore the detailed course content of EPSM of IIM Indore-

Foundations of Marketing
Conducting Marketing Research
Consumer Behaviour
New Product Development
Brand Management
Pricing Methods and Strategies
Digital Marketing
Marketing Strategies
Sales Forecasting
Marketing Channels
Creating and Managing Integrated Marketing Communications
Services Marketing
B2B Marketing
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Upon successful completion of the programme, participants will be awarded Executive Certificate in Sales & Marketing by IIM Indore.

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Programme Fees 10,000 +2,40,000
  • Participant, at the time of application, pays ₹10,000 + GST which includes ₹2,500 towards Application Fee, ₹3,300 towards Programme Fee, and Bank Charges of ₹4,200.
  • In case of participants paying fees via NEFT, RTGS, IMPS, Cheque, or DD will get a waiver of 1.5% (up to ₹4,200) on the Overall fees of ₹2,87,400.
  • In case a participant profile is rejected by the Institute, ₹7500  (Bank Charges of ₹4,200 only for applicable cases) is refunded to the participant and ₹2,500 of the application fee is non-refundable.
  • All Fees are payable directly to Times Edutech and Events Limited (TEEL).
  • *GST will be additional as applicable.
No. of Installments - 4
Instalment No. Amount (in )
First 10,000 + 70,000
Second 70,000
Third 70,000
Fourth 24,200
Timeline and Dates
Application Closure Date 18-Oct-2023
Academic Orientation Date 29-Oct-2023
Tentative Programme End Date and on Campus Module Date 01-Nov-2024


  • Lectures
  • Case Discussions
  • Project Work
  • Term Papers
  • Assignments, etc.

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